Audience, platforms, cadence.
The first module locks your foundations: who you are talking to, which platforms deserve your time, and a posting cadence you can actually sustain. Every decision after this gets easier.
Pillars, capture, and the content bank.
You will build content pillars for your business, learn to capture content in your daily work, and fill a content bank you draw from for months. This is the end of "what do I post?"
Batch it, post it, sustain it.
The final modules turn your bank into a working system: batch your writing, schedule a month at a time, and keep your pages active without living on your phone. A 90-day posting system you run yourself.
Social media is not a talent. It is a system.
The businesses that look effortless online are not more creative than you. They run a system: pillars that focus the message, a bank that holds the ideas, and a batching rhythm that keeps the posts flowing. This course builds that entire engine with you, lesson by lesson, until you are running it yourself.
Kellie DeBellis
Kellie DeBellis is the founder of a marketing agency and co-owner of NIVAK Systems. She spent about 13 years as an educator before moving into marketing, and she brings a teacher's clarity to everything she builds: no jargon, no fluff, just the steps in the order you need them. She is the author of "Move the Market: A Modern Guide to Marketing Leadership" and runs social media for national clients, including nonprofit organizations. Her courses teach the same practical systems she uses in her client work, broken down so a busy business owner can follow along and get it done.
Curriculum
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L1: Social media is a system, not a streak
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L2: Choose the audience and next action
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L3: Pick up to three platforms
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L4: Set a cadence you can sustain
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L1: Turn expertise into four content pillars
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L2: Find the content already hiding in the business
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L3: Capture raw content without making it a production
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L4: Build a content bank that will not run dry
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L1: Give every post a job
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L2: Create the monthly mix
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L3: Design one idea for multiple platforms
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L4: Build the 30-day calendar
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L1: Write hooks that earn attention
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L2: Write captions that move
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L3: Match the format to the idea
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L4: Build a reusable visual system
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L1: Organize the content workspace
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L2: Batch the month without rushing the work
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L3: Make approvals easy
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L4: Schedule and protect the last mile
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L1: Choose metrics that match the goal
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L2: Run the monthly review
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L3: Decide what to repeat, revise, retire, and test
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L4: Build the 90-day improvement loop
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Build the engine once. Run it for years.
Enroll in the DIY Social Media Engine and build your complete content system, lesson by lesson.
$99.00